The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has reached a tentative agreement with major video game companies on terms for the Interactive Media Contract. This development follows negotiations with firms including Activision Productions Inc., Disney Character Voices Inc., and Electronic Arts Productions Inc., among others. The agreement awaits review by the National Board and ratification by SAG-AFTRA members.
While the strike suspension agreement is anticipated soon, SAG-AFTRA members will continue their strike until it is finalized. The strike has been ongoing since July 26, 2024, following a strong vote in favor of authorization in September 2023.
Duncan Crabtree-Ireland, SAG-AFTRA’s National Executive Director & Chief Negotiator, acknowledged the contributions of those involved: “Everyone at SAG-AFTRA is immensely grateful for the sacrifices made by video game performers and the dedication of the Interactive Media Agreement Negotiating Committee throughout these many months of the video game strike. Patience and persistence has resulted in a deal that puts in place the necessary A.I. guardrails that defend performers’ livelihoods in the A.I. age, alongside other important gains.”
Fran Drescher, President of SAG-AFTRA, expressed her appreciation for those who stood firm during negotiations: “Our video game performers stood strong against the biggest employers in one of the world’s most lucrative industries. Their incredible courage and persistence, combined with the tireless work of our negotiating committee, has at last secured a deal.”
SAG-AFTRA represents around 160,000 professionals across various entertainment sectors. The organization is committed to securing protections for its members as they navigate evolving industry challenges.
