Social media is an essential tool for performers, offering opportunities for content creation, brand building, and showcasing work. However, navigating the digital landscape can be challenging. Social media strategist Heidi Dean discusses common pitfalls actors face on social media in a recent episode of the SAG-AFTRA podcast.
Dean, founder of Marketing4Actors.com and author of “Social Media for Actors: 100 Essential Tips to Grow, Thrive and Survive Online,” emphasizes that social media’s value extends beyond follower counts. She provides practical advice on avoiding mistakes such as neglecting relationships or failing to clean up one’s digital presence. Dean also highlights the importance of posting with purpose and gratitude.
Listeners can access this episode on various platforms including Apple Podcasts, Spotify, Stitcher, Overcast, Pocket Casts or TuneIn.
“The views expressed by the guests are their own and not that of SAG-AFTRA,” notes the organization. “Any mention of products or services does not imply SAG-AFTRA’s endorsement.”
