Generative artificial intelligence (AI) has seen rapid advancements over the past decade, prompting its increased use by employers. However, this expansion often occurs without clear regulations or guidelines, leading to issues such as the publication of false or misleading content.
The introduction of AI into bargaining unit work is a mandatory subject for negotiation. Despite this, employers are hesitant to agree to contract terms that establish enforceable limits on the use of evolving technology. In response, Guild members have taken action, including strikes, to secure language that protects job standards and security while ensuring transparency for the public.
Public campaigns like the Politico PEN Guild’s “Journalists, Not Robots” and internal actions by the Ziff Davis Guild have garnered strong support from members, pushing management towards accepting robust contract terms. The New Republic secured language stating that generative AI “may be used by bargaining unit employees as a complementary tool in editorial work,” but not as a primary creation tool. It also ensures AI usage will not lead to layoffs or reduced pay for Guild-represented workers. Similar provisions appear in other contracts, offering alternatives such as role transfers with training and enhanced severance for those who do not continue employment.
Training on AI usage and ethical compliance is another common contractual provision. This training is crucial if improper AI use could result in disciplinary action against members.
Contracts also require clear labeling of any content generated or assisted by AI technology. For instance, the Ziff Davis agreement mandates identifying “AI-Generated Content” when it appears alongside employee bylines using specific guidelines for transparency.
NewsGuild members have been proactive in drafting responsive language for potential AI uses in their workplaces. Many contracts call for joint committees of union and management representatives to facilitate ongoing discussions about AI’s impact.
After an eight-day strike, New York Times Tech workers won a contract establishing a committee to discuss generative AI’s potential impact, meeting semi-annually at the Guild’s request.
Less than two years ago, NewsGuild members participated in a study supporting stronger campaigns against AI’s negative effects on their work and showing solidarity with Hollywood strikes where AI was a significant issue.
While there is no universal approach to negotiating AI protections, best practices are shared among members. NewsGuild-CWA members interested in learning more can contact [email protected] for invitations to quarterly AI meetings and access to resources.
